Los Angeles, CA – Corridor Capital, in partnership with management of SPM Marketing & Communications (“SPM” or the “Company”), announced today an investment in SPM designed to support the Company’s continued expansion and development of its specialized marketing services offerings across targeted healthcare verticals.
SPM is a La Grange, IL-based brand advisory and fully integrated marketing services platform focused on hospitals, healthcare systems and the healthcare industry. The Company’s marketing and advertising services include branding, creative services, content marketing, digital, media planning & buying and consumer insights/research. SPM leverages its deep healthcare sector expertise and differentiated proprietary research offering, including The SPMSM American Health & Life Study (which profiles how life choices and behaviors influence healthcare decisions), to consistently deliver an innovative and integrated comprehensive marketing solution to some of the country’s best hospital and healthcare systems.
SPM has grown successfully and built a stellar reputation for over three decades by embracing a partnership approach with its customers and developing a rigorous culture of What’s Next In Marketing CommunicationsTM to design award-winning and highly impactful marketing strategies and campaigns. Corridor believes the Company’s strong culture and commitment to continuous improvement and expansion is ideally suited to benefit from Corridor’s active form of portfolio company support and engagement. SPM’s executive management team is enthusiastic in welcoming Corridor’s strategic guidance as it continues to build the leading brand advisory and marketing services company in select healthcare verticals.
“The SPM team has excelled at meeting the ever changing and complex marketing needs of its hospital and healthcare system customers, resulting in terrific value and return on marketing dollars for its clients. We are thrilled to be partnering with SPM’s entire team and supporting its growth in pursuit of building a best-in-class marketing services firm for the healthcare industry,” said Corridor CEO, Craig Enenstein.
“SPM has developed a differentiated, niche position within the hospital and healthcare marketing sector and is serving many marquee regional hospital and healthcare systems in the space. We will continue to invest in building on the Company’s strong brand, culture of partnership, innovation and service,” said Patti Winegar, the Company’s Managing Partner. “We are excited to partner with Corridor and leverage the additional resources and strategic guidance they provide to better serve our customers and accelerate our growth,” added SPM’s Managing Partner, Larry Margolis.
TCF Capital Funding, a division of TCF National Bank and a leading provider of financing solutions to growing, middle-market businesses, provided a senior credit facility in support of the recapitalization and the Company’s planned growth. This is TCF’s fourth such facility in connection with a Corridor Capital investment.