Dreams Do Come True! SPM Group Continues to Expand its Full Spectrum of Digital Services, with the Addition of a Digital Performance Leader, Dreamscape Marketing

September 15, 2021 | Transactions

La Grange, IL and Los Angeles, CA – In its continued pursuit to build a leading healthcare-focused, fully integrated marketing services platform, Corridor Capital portfolio company Specialty Marketing & Communications Holdings, LLC (“SPM Group,” the sole owner of SPM Marketing & Communications, LLC, “SPM”, which in turn owns Centretek Digital, LLC, “Centretek”), has made a strategic addition of a leading digital performance agency, Dreamscape Marketing (“Dreamscape”). Dreamscape’s national digital marketing experience and broad expertise in healthcare marketing enhances SPM Group’s digital capabilities, and firmly establishes the SPM Group as a leader in behavioral health, addiction recovery, large group dental, and senior care sub-sectors.

Dreamscape, a provider of digital marketing services to the healthcare industry, was founded in 2005 and is based in Columbia, MD. Dreamscape maintains an internal team of SEO experts, paid search specialists, data analysts, strategists, developers, designers, writers, and account managers to execute an ROI-focused “healthcare meets hospitality” strategy driving consistent growth and qualified patient leads to customers. Dreamscape’s executive management is excited to partner with SPM Group and Corridor Capital to support the continued expansion of the company’s core service offerings and build a leading fully integrated marketing services platform for healthcare sectors.

“The opportunity to bring a higher level of digital performance to our current clients is the clear next positive step across SPM Group,” said Amanda Seaford, SPM Group CEO. “Additionally, Dreamscape has a strong position and deep client relationships across behavioral health, addiction recovery, dental, senior care, and healthcare in general; this expansion gives those clients the opportunity to easily access SPM Group’s full spectrum of media, strategy and branding capabilities.”

Dan Gemp, President and CEO of Dreamscape, said, “In the past, we’ve actually referred clients for certain branding, strategy or media planning and buying to other agencies while we focused on driving high numbers of leads and strong results online. Now, we couldn’t be more excited to be able to offer a truly full-service, fully-integrated offering and deliver on all of our clients’ needs, from strategy to brand to ROI.”

“SPM Group continues to build its comprehensive service capabilities across numerous healthcare verticals. We are thrilled to support SPM Group in their partnership with Dreamscape.” said Craig Enenstein, Corridor Capital’s CEO. “The addition of digital performance expertise and more analytical tools will significantly strengthen SPM Group’s existing digital capabilities enhancing their overall service offering for both existing and prospective clients.”

SPM Group is a recognized leader in health and healthcare marketing and has partnered with more than 300 hospitals, health systems, and health-related businesses to develop stand-out brands and drive business results. Clients include many of the top healthcare organizations across the U.S., including The University of Kansas Health System, Emory Healthcare, University of Iowa Health Care, Nebraska Medicine, Froedtert & the Medical College of Wisconsin, Memorial Hermann, Maimonides, Virtua Health, University of Chicago Medicine, Rush, Dana-Farber Cancer Institute, Brigham and Women’s Hospital, Chicago Department of Public Health, and many others.

Diamond Capital Advisers served as the exclusive financial advisor to Corridor and SPM Group. Morgan, Lewis & Bockius LLP served as legal counsel to Corridor Capital.

About SPM Group

SPM Group is anchored by integrated marketing and communications firm SPM, founded in 1983. Having partnered with more than 300 organizations in 40+ states, SPM Group helps organizations establish meaningful brand strategies that deliver measurable results and creates digital experiences that connect with consumers and drive strong results and ROI. Client expertise includes academic medical centers, numerous teaching hospitals, and large health systems in both rural and urban markets, academics, and health organizations and technology companies. With the addition of Dreamscape, SPM Group is now also firmly established in the addiction recovery and senior care sector. SPM Group is also one of the most awarded healthcare creative agencies and was recognized as a great place to work in healthcare by Modern Healthcare and Becker’s Hospital Review.

Learn more about SPM Group agencies SPM www.spmmarketing.com, Centretek www.Centretek.com, Dreamscape www.dreamscapemarketing.com.

About Dreamscape

Dreamscape Marketing has specialized in the ethical digital marketing of healthcare services and organizations since 2005. Dreamscape has served over 700 healthcare operators and designed over 1,000 custom websites for clients, delivering a complete digital presence that generates highly qualified new patient leads for partners in 39 states.

Fueled by an in-house team of strategists, developers, designers, writers, SEO experts, paid search specialists, data analysts, and account managers, our ROI-focused “healthcare meets hospitality” strategies deliver consistent growth through a pipeline of qualified new patient leads. These branded, inbound inquiries are obtained through complete, connected, modern marketing systems fueled by efficient budget spend, and continually guided by rapid data-backed adjustments.

Campaigns have resulted in nearly $3 billion in new client-reported revenue since 2009 with a record year in 2020 delivering over $300 million in value for clients. Dreamscape has connected over 150,000 patients to addiction treatment centers via clients’ own web platforms. Learn more at www.dreamscapemarketing.com.