Health Trifecta: Corridor Capital’s SPM Group Completes its Third Add-on Acquisition with Industry-Leading Health Content Agency GLC

December 21, 2021 | Transactions

Chicago, IL – Chicago-headquartered SPM Group deepens its content development and marketing resources with the addition of health content leader GLC. Putting client goals at the forefront of its strategy, SPM Group has created a fully integrated, “through the funnel” set of capabilities including branding, custom research and proprietary insight studies, creative concepting and execution, omnichannel media planning and buying, digital strategy and web experience, SEO and performance marketing, and now full written and digital content strategy and development from GLC. GLC is the third new agency addition to SPM Group and the second in 2021. The addition of GLC continues a purposeful expansion of integrated marketing agency talent and capabilities with a singular focus on supporting the health, healthcare and wellness industry.

Based in Chicago, GLC has led the development of healthcare content for over 30 years, with a major focus on healthcare systems and health-related associations. GLC’s national client base includes some of the most well-known and respected names in the industry, such as United Healthcare, Shriners Hospital for Children, Rush, National Multiple Sclerosis Society, Children’s Wisconsin, the Muscular Dystrophy Association and Hackensack Meridian Health. For SPM Group, the addition of GLC’s content expertise allows for clients to now have full access to over 50 experts in content strategy, creation, and marketing. From blog writing to social media, to printed and digital magazines, annual reports, and website content, the team is able to plug into existing client relationships and be a closely integrated partner at the table from initial strategy to execution.

”Creating the best experience possible for health consumers to connect with our client’s brands is what we are all about,” said Amanda Seaford, SPM Group CEO. “GLC’s content expertise is a perfect complement to the work we do across all of our agencies. From deepening engagement on the launch of a new brand, to providing additional information and resources to consumers seeking specific health treatment options, and, of course, expanding our client’s digital touchpoints in ever-expanding ways and channels—adding GLC to our offering continues our drive to purposefully deliver agency services that our clients need and want.”

SPM Group clients include many of the top healthcare organizations across the U.S., including The University of Kansas Health System, Emory Healthcare, University of Iowa Health Care, Nebraska Medicine, Froedtert & the Medical College of Wisconsin, Memorial Hermann, Maimonides, Virtua Health, Rush, Midwest Orthopedics at Rush, Dana-Farber Cancer Institute, and Brigham and Women’s Hospital. SPM Group also serves top clients in behavioral health, senior living and care, and dental services. Behavioral health clients include Amatus Health, San Antonio Recovery Center, Stonewater Adolescent Recovery Center, and Sante Center for Healing. Recent expansion into senior living and care and dental services includes clients such as Northfield & Southfield Senior Living, Access Endodontics, and Columbia Smiles.

”The SPM Group transformation into a full-service health and wellness agency has resulted in significant new customer acquisition in 2021, and strong cross-sell activity across the SPM Group client base,” said Craig Enenstein, CEO of Corridor Capital, the equity investor behind SPM Group. “SPM Group is one of the leading marketing consultancies offering fully integrated health and wellness solutions and we are honored to support and partner with the entire management team on their journey.”